Category Archives: Digital Marketing
The 6 Tools Every Content Marketer Needs
By Saba SEO, 9:00 am on July 29, 2016
Content marketing is essential if you want to connect with your target audience, increase brand awareness, and humanize your brand. It’s also no easy task. Here are six must-have content marketing tools that are favorites among San Diego digital marketers. 1. Feedly Great content requires fresh ideas. As the clear successor to the late Google […]
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Voice Search Is Changing the Digital Marketing Landscape
By Saba SEO, 9:00 am on July 27, 2016
The English language is considered one of the most rapidly evolving languages in the world, and yet it has taken us this long to achieve widespread adoption of technology that takes advantage of it: Voice search. Think about it this way. If your boss walks up and says, “TPS reports,” what is your conclusion? Is he […]
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How to Create an Effective Email Marketing Campaign
By Saba SEO, 9:00 am on July 22, 2016
Email campaigns are one of the most effective digital marketing strategies. An impressive marketing email commands the attention of your customer and generates more interest in and sales for your product or service. Listed below are five tips for an effective email marketing campaign from San Diego digital marketing experts. 1) Use Attention-Grabbing Subject Lines […]
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Understanding and Using Long-Tail Keywords
By Saba SEO, 9:00 am on July 18, 2016
One of the most vital aspects of optimizing your website for search engines is the process of selecting and targeting specific keywords. Doing this helps Google and other search engines know what your content is focused on, and they’ll be able to send traffic to your site when relevant terms are used. What Are Long-Tail […]
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5 Effective Emotional Marketing Triggers
By Saba SEO, 9:00 am on July 11, 2016
We now know that a consumer’s conscious and subconscious emotions play a very big role in their shopping habits. By understanding some of the variables that trigger these emotions, businesses can create much more effective online marketing campaigns for their products and services. 1. Trust Building trust with your customers is one of the best […]
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How Do You Create a Winning Customer Persona
By Saba SEO, 9:00 am on July 8, 2016
In short, to run a successful business, you must provide a solution to a strong desire or need. This starts with creating a buyer persona that represents your target audience. A customer persona is a profile of the person you want to attract to your business. The more accurate your customer persona, the more likely it […]
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Effective Ways to Visually Improve Your Marketing Material
By Saba SEO, 9:00 am on June 22, 2016
Ninety percent of the info transmitted to the brain is visual, so it’s easy to see why content peppered with appealing images, graphics, photos, or videos is more effective. If you’re not seeing much engagement with your existing content, digital marketing companies in San Diego suggest these often-overlooked ways to improve your marketing visuals. Infographics […]
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6 Must-Have Online Marketing Tools—Oh, and They’re Free
By Saba SEO, 9:00 am on June 15, 2016
From determining the right keywords to use to attract local shoppers to tracking visitors to your site and blog, there’s a lot that goes into creating the right online marketing strategy. Ideally, you want a fairly diverse selection of tools designed to take some of the guesswork out of such efforts. Before investing in any […]
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Top Tips for Writing the Perfect Press Release
By Saba SEO, 9:00 am on June 8, 2016
A press release is an important part of any public relations campaign. These documents are generally short and compelling pieces that can explain product releases, announce company events, and explain any other newsworthy information about a company. Because a press release is meant to keep the media and readers informed, they need to be written […]
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Digital Marketing 101: Banner Ad Best Practices
By Saba SEO, 9:00 am on June 1, 2016
Banner ads are an incredibly common form of internet advertising. Many businesses find that they are a cost effective way to drive website traffic and hopefully increase revenue. However, this approach isn’t without its downfalls. By keeping in mind these helpful tips, you can ensure that your ads are generating results and your desired ROI. […]
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