Category Archives: Search Engine Optimization
What’s the Point of Blogging?
By Saba SEO, 6:22 pm on February 13, 2015
Blogging isn’t just for people who love to write. While it may be tedious for a San Diego business owner to update a blog on a consistent basis, doing so is necessary for a variety reasons. When you consider the different ways in which businesses can market themselves online, including pay-per-click ads (for immediate reach) […]
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5 Ways PPC and SEO are Better When Used Together
By Saba SEO, 8:00 am on February 6, 2015
For the most part, businesses choose to use either PPC or SEO campaigns for one main reason: they’re working with a limited budget. However, as a San Diego online marketing company, we know that integrating both PPC and SEO campaigns together will maximize your traffic results and generate more paying customers for your website. Here […]
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Tips for Updating Your Website without Killing Your Rankings
By Saba SEO, 7:54 pm on January 23, 2015
Whether you offer a product or service, having a well designed, organized and functional website is instrumental for success in our technology-driven world. Unfortunately, many businesses shy away from making the necessary updates to their websites because they are afraid they will lose their prominent position in current search engine rankings. As a San Diego […]
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Writing for Users Rather than Search Engines – A Recipe for SEO Success
By Saba SEO, 10:46 pm on January 14, 2015
Over recent years, Google has made great strides in order to improve its search engine process and functionality. One of those monumental strides includes its new-found emphasis on informative, relative and engaging content. In simple terms, this means that Google now ranks websites based on how useful they are rather than how many keywords they’re […]
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5 Things to Avoid in 2015 for a Successful SEO Campaign
By Saba SEO, 5:34 pm on January 9, 2015
As 2015 is in full swing, many business owners are interested in optimizing their San Diego search engine optimization (SEO) campaigns to make the year remarkably profitable. If this is one of your professional goals, you should note that there are several things you should avoid doing in order to have a successful campaign this […]
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3 Key Benefits of AdWords vs. Organic SEO
By Saba SEO, 8:00 am on January 2, 2015
While organic SEO for San Diego businesses has a number of benefits associated with it, Google pay-per-click ads have a number of advantages that may give you better results than organic results could ever hope to provide. Let’s take a brief look at the 3 key benefits AdWords holds over organic SEO. More Efficient Clicks […]
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SEO Trends for 2015: Saying Goodbye to PBNs
By Saba SEO, 10:40 pm on December 9, 2014
Search engine optimization (SEO) strategies come and go. In many cases the tactics that worked amazingly well a couple of years ago will absolutely destroy your website’s rankings today. Such is the way of the Internet. But SEO specialists are always analyzing and adapting to changes with the search engines, and with the holidays upon […]
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Penguin 3.0 Update Guidelines
By Saba SEO, 7:12 pm on November 11, 2014
The purpose of Penguin, a filter that sits on top of Google’s regular algorithm, is to reduce search engine rankings that violate Google’s ranking guidelines. The current update, introduced in October 2014, is Penguin 3.0, affecting less than one percent of search engine queries. While Google describes this update as a “refresh with no new […]
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How Does Google Determine Rankings?
By Saba SEO, 9:34 pm on November 5, 2014
Google takes several different factors into consideration when determining how a site will show up after that initial search request is entered. Understanding Google’s search criteria can help you optimize your own website so that it will rank higher, preferably somewhere within the first page of returned results, since searchers aren’t likely to browse through multiple pages. […]
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How to Write a Good Title Tag & Meta Description
By Saba SEO, 6:23 pm on October 28, 2014
Title tags and accompanying meta descriptions are designed to entice customers to click on your particular link when searching for products and services. Since title tags and meta descriptions are key factors in how your site is ranked on SERPs (search engine results pages), it’s important to
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