Category Archives: Search Engine Optimization
5 Things to Avoid in 2015 for a Successful SEO Campaign
By Saba SEO, 5:34 pm on January 9, 2015
As 2015 is in full swing, many business owners are interested in optimizing their San Diego search engine optimization (SEO) campaigns to make the year remarkably profitable. If this is one of your professional goals, you should note that there are several things you should avoid doing in order to have a successful campaign this […]
View Full Article
3 Key Benefits of AdWords vs. Organic SEO
By Saba SEO, 8:00 am on January 2, 2015
While organic SEO for San Diego businesses has a number of benefits associated with it, Google pay-per-click ads have a number of advantages that may give you better results than organic results could ever hope to provide. Let’s take a brief look at the 3 key benefits AdWords holds over organic SEO. More Efficient Clicks […]
View Full Article
SEO Trends for 2015: Saying Goodbye to PBNs
By Saba SEO, 10:40 pm on December 9, 2014
Search engine optimization (SEO) strategies come and go. In many cases the tactics that worked amazingly well a couple of years ago will absolutely destroy your website’s rankings today. Such is the way of the Internet. But SEO specialists are always analyzing and adapting to changes with the search engines, and with the holidays upon […]
View Full Article
Penguin 3.0 Update Guidelines
By Saba SEO, 7:12 pm on November 11, 2014
The purpose of Penguin, a filter that sits on top of Google’s regular algorithm, is to reduce search engine rankings that violate Google’s ranking guidelines. The current update, introduced in October 2014, is Penguin 3.0, affecting less than one percent of search engine queries. While Google describes this update as a “refresh with no new […]
View Full Article
How Does Google Determine Rankings?
By Saba SEO, 9:34 pm on November 5, 2014
Google takes several different factors into consideration when determining how a site will show up after that initial search request is entered. Understanding Google’s search criteria can help you optimize your own website so that it will rank higher, preferably somewhere within the first page of returned results, since searchers aren’t likely to browse through multiple pages. […]
View Full Article
How to Write a Good Title Tag & Meta Description
By Saba SEO, 6:23 pm on October 28, 2014
Title tags and accompanying meta descriptions are designed to entice customers to click on your particular link when searching for products and services. Since title tags and meta descriptions are key factors in how your site is ranked on SERPs (search engine results pages), it’s important to
View Full Article
5 Ways to Kickstart an SEO Strategy Today
By Saba SEO, 10:52 pm on October 23, 2014
Ready to dive into search engine optimization? But what if you don’t have the time to create engaging content with the proper amount of keywords per page and monitor the results? While it is always wise to consult with a professional SEO company in San Diego for some serious implementation of SEO techniques, there are […]
View Full Article
The Importance of Hyperlocal Keywords in SEO
By Saba SEO, 10:44 pm on October 21, 2014
The key to standing out online for many business in today’s competitive marketplace is to go local – very local. Welcome to hyperlocal search engine optimization. It’s an effective strategy that can be implemented in several ways.
View Full Article
Have You Disappeared from Google’s 7 Pack?
By Saba SEO, 5:01 pm on October 14, 2014
Adding to Google’s menagerie of algorithm updates, its recent local modification “Pigeon,” was released on July 24, 2014, for American English searches. Like the release of Panda and Penguin before it, Pigeon has left some local businesses looking to make adjustments to their search engine optimization, as they find they are no longer appearing in […]
View Full Article
7 Eye-Opening SEO Facts that are Hard to Ignore
By Saba SEO, 6:10 pm on October 9, 2014
Search engine optimization (SEO) isn’t an easy concept to grasp, yet it’s not something that should be ignored, especially if you plan to do any marketing online. While you may have heard terms like Google bots and algorithms thrown around in connection with SEO, you may need a little more convincing to see why SEO […]
View Full Article