Category Archives: Social Media Marketing
Determining Your Social Media Marketing ROI
By Saba SEO, 9:00 am on September 9, 2015
Many people use social media marketing as a tool to help them grow their business, but if you don’t know whether or not your marketing is helping your business, then all the money you are spending is wasted. After all, if you don’t know how much benefit, if any, you are getting out of your […]
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How to Choose the Right Social Media Platform for Your Business
By Saba SEO, 9:00 am on August 24, 2015
With all of the different social media platforms, how do you choose which platform is ideal for your small business or service? Consider the following: Who is your customer? Are your customers mostly male or female? How often do you want to interact? What is the story you want to tell? Once you have defined […]
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How to Create Engaging LinkedIn Content
By Saba SEO, 9:00 am on August 16, 2015
Gone are the days when LinkedIn was used solely as an online resume. Today, professionals who want to stay relevant and businesses who want to increase website traffic can—and should—use LinkedIn as a soundboard. From job search advice to industry-specific content, LinkedIn users can now publish posts that allow them to demonstrate their skills and […]
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Instagram Marketing Just Got Real
By Saba SEO, 9:00 am on August 5, 2015
Instagram, the photo-sharing giant acquired by Facebook in 2012, recently opened its advertising platform to all brands. This development represents a staggering opportunity for brands positioned to take advantage and increase social media marketing efforts. It should come as no surprise that Instagram would attempt to capitalize on its captive audience. In fact, Facebook predicts […]
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When is the Best Time to Post Content?
By Saba SEO, 6:00 pm on August 3, 2015
For most online marketers, it’s a given that certain types of websites will receive varying amounts of traffic depending on the target audience and the time of day. However, not everyone knows just what time is best for their marketing goals. For your content to have the most impact and draw visitors to your site, […]
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How to Become Likable Online
By Saba SEO, 11:49 pm on July 13, 2015
If you’ve spent some time in online communities, you probably know that there are some people that easily attract a large number of followers. Aside from popularity, this online likability can help you promote your brand and increase sales. Here are the top things that you can do to become likable online. Use Humor Regardless […]
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What to Ask Yourself Before Going Social
By Saba SEO, 11:20 pm on July 8, 2015
Social media is one of the most effective ways for your business to reach a large audience while engaging each consumer. While this is an excellent tool for marketing and engaging a readership, many business people use social media marketing ineffectively. Before diving into social media with your business, there are a few questions you […]
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Using YouTube to Promote Your Business
By Saba SEO, 8:00 am on June 17, 2015
If you are a San Diego business owner or webmaster who is trying to get a brand recognized, video content may be a tool that you can take advantage of. On average, a keyword search on Google returns a results page that consists of over 50% videos. Of these videos, about 90% come from the […]
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A Lesson in Infographics
By Saba SEO, 8:00 am on May 6, 2015
Infographics are a simple marketing tool that, when used properly, can create a powerful connection between a business and its consumers. It transforms so-called boring data and complex ideas into creative and visually enticing graphics that are easy to read and understand. If you want to be a step ahead of your competitors, mastery in […]
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How to Use LinkedIn to Promote Your Business
By Saba SEO, 8:00 am on May 4, 2015
Promoting your business on LinkedIn will help you reinforce your brand, grow your potential client base, and increase sales. Our San Diego social media managers recommend that businesses take the time to create quality content and to establish relevant contacts to ensure your community grows alongside your conversions. Create a Company Page Creating a company […]
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