Your domain name is one of the most important components of your website. It’s one of the first things your visitors will see, and it will affect your search visibility. Choosing the perfect domain name can be difficult, especially with there being so many choices available. Experts at one of the leading San Diego marketing companies share a few tips on selecting the perfect domain name for your website.
Focus on Keywords
Come up with three to five keywords that are the most important and relevant for your business. Your domain name should include at least one of those keywords, but you can try mixing them together to come up with different ideas.
Be Unique and Creative
Your domain name should stand out from your competitors and represent your brand. It shouldn’t sound too similar to another popular brand, and it should be easy to remember. However, getting too creative with spelling can be risky. If you use an alternative spelling of a common word or phrase, you may lose traffic from people searching for your domain with the standard spelling of the word.
Make Sure It’s Easy to Type
Your URL shouldn’t be too long, and it shouldn’t be difficult to spell or remember. If potential visitors have difficulty typing out your domain name, they’ll probably give up. Short URLs are easy to remember and type, and they fit better on business cards as well.
Determine what you want people to think of when they hear your domain name, which should be what type of business you are or what you’re offering to your customers. Run some of your ideas by people who aren’t familiar with your business to see if they have the correct expectations. If they don’t understand what your business is by hearing the domain name, it’s not a good option.
Whether you need to select a domain or design a complete website from scratch, turn to Saba SEO, a web design company in San Diego you can rely on. Our web developers can create a responsive website for your business that connects well with your target audience and leads to increased sales. We offer continual support to ensure your website enjoys a higher ranking across different search engines. Call 858-951-1717 to speak to one of our web designers and learn about our customized and budget-friendly web development services.