Maximizing SEO Impact: Understanding E-A-T for San Diego Businesses
In the digital marketing industry, Google shakeups are widely known to send SEO professionals rushing to incorporate the latest changes in their strategies to ensure their clients’ websites remain at the top of search lists. While algorithms come and go, there are a few influences on search rankings that remain steady.
Google’s E-A-T (Expertise, Authority, and Trustworthiness) guidelines aren’t an algorithm. Instead, they were introduced in 2018 to help the company’s human rating team sort through content to separate low-quality content from that produced by reputable sources. Today, knowing how E-A-T impacts your San Diego business helps you use these guidelines to keep your website at the top of the search rankings. Below, the experts at Saba SEO, a top-tier San Diego SEO agency businesses around the world rely on for premier digital marketing expertise, explain why E-A-T is so important.
Understanding What E-A-T Means
At its core, the concept of E-A-T invites search engine evaluators to assess content to determine if it demonstrates expertise, authority, and trustworthiness. When people search for information, they need to know they’ll land on reputable pages that offer valuable information. While keyword stuffing and other outdated SEO methods used to work in the past, Google’s search engine and human raters are now looking to ensure factual information is on the websites they push to the top of the search list.
Recognizing How E-A-T Impacts Businesses
In San Diego, competition is fierce among businesses in the majority of industries. While your company might ensure customer satisfaction in every interaction, that might not be reflected in your online search rankings. If your company’s website is outdated or lacks authoritative content and links, no one may see it come up in their searches. Shifting gears to focus on E-A-T can bring more website traffic that leads to higher conversion rates.
Exploring Ways to Build Each Element with SEO
Working E-A-T guidelines into your marketing plan is simplified when you work with your marketing team to create unique, relevant, and authoritative content for your company’s website and social media posts. Posting regular and helpful content that meets your target audience’s needs is one way to establish expertise in your industry. Receiving recognition from influencers and peers within your industry can also help Google view your company as an authoritative source.
Finally, you’ll want to remember trust is a big part of increasing your search engine rankings. Creating a trustworthy website design that takes users where they want to go and encouraging positive online reviews helps your company stand out as a reputable resource for others.
If you’re a business owner who’s looking for ways to enhance your online marketing effectiveness, you should hire knowledgeable professionals who are always up to date on Google’s strategies for SEO. San Diego businesses rely on the experience and expertise of the professionals at Saba SEO to help them increase their rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable digital marketing specialists today.