Regardless of why you’re marketing your products or services online, you definitely don’t want to be among the last ones to know about what’s trending in the world of digital marketing. If you make an effort to adjust your strategy, you’ll be in a better position to effectively reach out to your target audience. The digital marketing professionals from Saba SEO, one of the most innovative marketing companies in San Diego, explain how digital marketing will evolve in 2020.
Facebook Won’t Automatically Be the “Go-To” Social Network
Facebook is still the most popular social network in terms of total users, but more than 40 percent of those users are now 65 and older. This can be a problem if your target audience is younger. The solution is to be open to exploring other platforms in 2020, including ones catering to specific niches or interests.
Chatbots Will Be Everywhere
Roughly 80 percent of businesses report intending to use chatbots in 2020. If you’re not familiar with the concept, chatbots are a type of artificial intelligence (AI) software that can be used to extend the customer service experience. It’s an option worth considering if you want to give visitors to your website instant access to answers to common questions.
Video Will No Longer Be Optional
Many of Twitter’s 15 million daily users check in regularly just to view live streaming content and other video goodies. This is just one reason engaging video content will be essential in 2020, although you’ll want to make sure it’s relevant to your brand and audience.
Email Will Be Even More Personalized
Billions of people of all ages still use email, which is why it continues to be highly effective. The big thing with email marketing in 2020 will be even more personalization. This just means you’ll need to dive into your customer data even more so you can reach out to your recipients in a way that’s meaningful to them.
Digital marketing will also evolve in 2020 with interactive content like augmented reality ads and 360-degree videos becoming mainstream. Additionally, 2020 will see even more marketing via messaging apps and more content optimized for voice search, which is expected to account for more than half of all search activity by 2021.
If you’re looking for a firm with specialized expertise in digital trends, online marketing, and SEO, call on the experts at Saba SEO, a premier Internet marketing service agency that has served businesses around the world for more than fifteen years. Give one of our experienced marketing specialists a call today at 858-277-1717.