Blogs | Saba SEO
Tips on Boosting SEO While Focusing on User Experience
Search engine optimization once primarily meant focusing on keywords. Today, Google is more concerned about the user experience, which is why it considers things like page speed, link quality, and relevance of content when determining rankings. To see your desired results with SEO, you’ll also want to keep the user experience (UX) in mind. San […]
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3 Suggestions for Consistent Marketing for Small Manufacturers
Consistency is one of the most important factors in marketing for small businesses. Most goals in life require consistent efforts to achieve, and online marketing is no exception. However, many small manufacturers neglect their online marketing. It’s common for websites to be created and then abandoned or for business owners to enthusiastically use a marketing […]
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3 Ways to Target Specialized Audiences with Your Facebook Ads
Creating targeted ads for specialized audiences is one of the best ways to increase your ROI on Facebook ads. One way to do this is to create a specialized audience as you build your ad campaign. In this section, you can specify the location, age, gender, language, and other demographics for your targeted audience. Another […]
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7 Ways to Improve Your Retargeting Ad Campaigns
San Diego search engine marketing experts and digital marketers all over the world believe retargeting is a great way to convert more site visitors into customers. Here are seven tips for creating a successful retargeting ad campaign. 1. Separate Your Campaigns for New and Retargeting Audiences It’s difficult to tell how successful your ad is […]
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How to Track the Right Keywords & Locations for a Business
More than 63,000 Google searches are performed every second, and the majority of these have local intent. In addition, more than 90 percent of Google’s local results include 3-pack listings (top three searches for any given local business). Tracking the right keywords based on how people search locally can boost your chances of showing up […]
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How to Make Your Website More Secure (So Google Doesn’t Punish You)
Even with all the concern over data theft and hacking, many businesses don’t prioritize their website security. Fortunately, Google has recently updated their Chrome browser, so it warns users when a website they visit isn’t secure. The latest Google update is great for users who are concerned about web security, but it could become an […]
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How to Steal the Competition’s Best Keywords: A 3-Step Guide
Finding the right keywords for your paid or organic efforts can be a daunting task. With paid campaigns, you don’t want to waste your time and money on keywords that won’t produce the desired results. One way to stay ahead of the competition and get an idea of which keywords are connecting with your audience […]
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Why Reviews Are the Most Prominent Local SEO Ranking Factor in 2017
Local search ranking factors are sometimes a little different from organic SEO factors, but both are important for brick and mortar businesses. Both local and organic SEO ranking factors change over time, but in 2017 the most important factor for local SEO seems to be reviews. To back this claim, experts at a leading San […]
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Retargeting: What It Is & How to Use It
First impressions matter, but they don’t always lead to conversions when it comes to website visits. In fact, only 2 percent of searchers actually take the desired action when first visiting a site. The other 98 percent either take a look around and leave or add a few items to their cart without completing the […]
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Performance Review: Facebook Advertising vs. Google AdWords
When it comes to online advertising, Facebook and Google AdWords are the two most widely used tools. While online advertising goals remain the same, there are some notable differences between the two methods. In broad terms, AdWords is paid search and Facebook is paid social media. Google uses targeted keywords to put ads in front […]
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