Blogs | Saba SEO
Why Should You Fit AMP into Your Digital Marketing Plan for 2018
Launched in 2015, Accelerated Mobile Pages (AMP) is a Google and Twitter project created to make mobile pages faster. It’s an appealing option since people are often impatient on mobile devices when doing online search. AMP minimizes page load requirements by eliminating some HTML capabilities, only loading images when they come into view, and using […]
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Building the Best Content Marketing Strategy for SEO Growth
There’s plenty of evidence to suggest the right content can have a big impact on SEO, but what’s the difference between a strategy focused on ranking well and one centered on producing the right content? The answer lies in the nature of the relationship you develop with your audience. When you build positive relationships with […]
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Which of My Competitor’s Keywords Should I Target?
Staying up to date on your competitors’ keywords is a great way to do keyword research. There are plenty of online tools that can help you determine your competitors’ top ranking keywords, which could also be relevant to your site. However, it is important to be careful when targeting your competitor’s keywords. If you try […]
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Tips on Performing Site Migration without Impacting SEO
Creating a new domain for your site can be a smart thing to do if it’s done for the right reasons. For example, you may have an existing domain that’s too generic, or you might want to increase security for your visitors by implementing HTTPS. However, you want to make changes like this in a […]
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Tips on Boosting SEO While Focusing on User Experience
Search engine optimization once primarily meant focusing on keywords. Today, Google is more concerned about the user experience, which is why it considers things like page speed, link quality, and relevance of content when determining rankings. To see your desired results with SEO, you’ll also want to keep the user experience (UX) in mind. San […]
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3 Suggestions for Consistent Marketing for Small Manufacturers
Consistency is one of the most important factors in marketing for small businesses. Most goals in life require consistent efforts to achieve, and online marketing is no exception. However, many small manufacturers neglect their online marketing. It’s common for websites to be created and then abandoned or for business owners to enthusiastically use a marketing […]
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3 Ways to Target Specialized Audiences with Your Facebook Ads
Creating targeted ads for specialized audiences is one of the best ways to increase your ROI on Facebook ads. One way to do this is to create a specialized audience as you build your ad campaign. In this section, you can specify the location, age, gender, language, and other demographics for your targeted audience. Another […]
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7 Ways to Improve Your Retargeting Ad Campaigns
San Diego search engine marketing experts and digital marketers all over the world believe retargeting is a great way to convert more site visitors into customers. Here are seven tips for creating a successful retargeting ad campaign. 1. Separate Your Campaigns for New and Retargeting Audiences It’s difficult to tell how successful your ad is […]
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How to Track the Right Keywords & Locations for a Business
More than 63,000 Google searches are performed every second, and the majority of these have local intent. In addition, more than 90 percent of Google’s local results include 3-pack listings (top three searches for any given local business). Tracking the right keywords based on how people search locally can boost your chances of showing up […]
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How to Make Your Website More Secure (So Google Doesn’t Punish You)
Even with all the concern over data theft and hacking, many businesses don’t prioritize their website security. Fortunately, Google has recently updated their Chrome browser, so it warns users when a website they visit isn’t secure. The latest Google update is great for users who are concerned about web security, but it could become an […]
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