Blogs | Saba SEO
7 Updates to Google My Business in 2017 You May Have Missed
Google My Business has seen several changes throughout the past few months, and many of them have not been officially announced. Online marketing experts have put together a list of seven announced changes in Google My Business in 2017. 1. Snack Pack Available to More Industries The Snack Pack shows an image instead of providing […]
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A Brief Review of Google Lens, an AI-Powered Visual Search Tool
In an announcement at the I/O conference on May 17th, Google CEO Sundar Pichai described Google Lens. The AI visual search tool, which will be a part of Google Photos and Google Assistant, allows you to find more information about a photo, video, or live feed by pointing your phone at it. The AI recognizes […]
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Are Robots Taking Control of the PPC Industry?
As automation tools are being developed across several businesses, people often fear that they will be replaced by robots, especially in the pay-per-click (PPC) industry. It’s important to think about whether the fear is valid and whether there are any solutions available. Human beings are still needed in the fields of PPC management and digital […]
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How to Write Articles People Actually Want to Read
Content is in demand these days, so there will always be a need to produce articles. However, it takes an effort to get the attention of online searchers today because of the sheer volume of online content present. While reading, people tend to tune out until something catches their eye. Professional content marketers in San […]
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What Makes Mobile Marketing Important?
We’re now living in a world dominated by mobile devices, with 80 percent of internet users owning smartphones. More people now search for whatever they need to find online with a mobile device rather than a PC. These are just some of the reasons why mobile is the most powerful channel today in terms of […]
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Google’s New AdWords Display: The Wait Is Finally Over
In the past, Google’s AdWords display featured up to three ads in the search results page. Now, the company is experimenting with larger blocks of ads. In February, users started noticing that the top block of ads often contained four ads. By the end of February, San Diego AdWords managers observed over 36 percent of […]
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How to Produce High-Quality Content for Your Local Business
More than half of all online searches have local intent. To attract the attention of searchers looking for local businesses, you may have to design content keeping their needs in mind. If you want to produce the best content for your business, consider these tips. See What’s Trending Locally Most of the leading San Diego […]
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Is Organic Ranking Affected by Website Engagement Rates?
Over the past few years, Google has been focusing on relevant, high-quality web content. Since people are more likely to engage with content they find relevant, organic search rankings may now depend on website engagement rates. San Diego online marketing experts share a few details about this possible interdependence. Google Measures “Dwell Time” Google previously […]
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How to Perform a Content Audit
A content audit is one of the most important aspects of content marketing. Effective SEO strategy depends on high-quality content, and one of the best ways to measure the quality of content is to conduct a content audit. It involves a thorough review of all aspects of your content where factors such as optimization, traffic, […]
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How to Boost Your Local Business Ranking in 2017
Local search is more than just paid ads showing up in rankings. What it means for your local business rankings in 2017 is more competition for the same space on search engine results pages. With the right approach to local SEO, you can still stay ahead of your competitors and boost your local rankings. Here […]
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