Blogs | Saba SEO
5 Ways PPC and SEO are Better When Used Together
For the most part, businesses choose to use either PPC or SEO campaigns for one main reason: they’re working with a limited budget. However, as a San Diego online marketing company, we know that integrating both PPC and SEO campaigns together will maximize your traffic results and generate more paying customers for your website. Here […]
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How to Leverage Social Media for Business
Social media is poised to be a mainstream marketing platform for the foreseeable future. Many small business owners, however, aren’t social media savvy and have very little time to learn how to create and manage a successful social media marketing campaign. A recent study showed that more than 80 percent of small to medium sized […]
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Optimizing Your Business for Local Search
There are many factors that determine how well your business ranks in local search. And with more and more users looking to their mobile devices to find local businesses while on the go, making sure that you rank locally will be instrumental to overall success. By optimizing the following factors, the search engine marketing experts […]
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Google Emphasizes Importance of Mobile-Friendly Websites
With mobile searches assuming dominance over traditional computer web searches, businesses, marketers, and SEOs have seen a recent push for mobile-friendly websites and apps. Making websites mobile has become so vital to the success of businesses that Google has begun sending warnings to websites that are not mobile-friendly. Although the message from Google is a […]
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The Importance of Giving Back to the Community for Businesses
Getting involved and helping the community is not just the right thing to do, it is good for business – whether you’re like us and selling a service like SEO in San Diego, or a brick-and-mortar store offering a product. While it may seem difficult to use precious time and resources on community service projects, […]
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5 Key Differences between Marketing and Sales
Due to some overlap in goals, many people assume that marketing and sales is the same thing. However, this is not the case. Today, Saba Inc., a trusted online marketing company in San Diego is going to share some of the key differences that marketing departments have from sales teams. Marketing is macro-targeted One of […]
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Tips for Updating Your Website without Killing Your Rankings
Whether you offer a product or service, having a well designed, organized and functional website is instrumental for success in our technology-driven world. Unfortunately, many businesses shy away from making the necessary updates to their websites because they are afraid they will lose their prominent position in current search engine rankings. As a San Diego […]
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3 Effective Strategies for Addressing Conflicts or Setbacks with Clients
It’s impossible to run a business and avoid setbacks with clients and customers. However, running into a problem with a customer doesn’t have to mean the end of a relationship. As a small business ourselves, we’ve found that there are tried-and-true tactics for ironing out issues and coming out of the situation with an even […]
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The Impact of Pictures: What Message is Your Website Sending?
How many times have you heard someone say, “I’m a visual person”? Probably enough times to realize that we are all visual people, and when given a choice between a block of text and a beautiful image, our eyes migrate to the image. That’s why, when thinking about the strategy behind designing your website, its […]
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Users Rely More and More on Mobile Phones for Search
Since the emergence of smart phones, the Internet is constantly available at any moment as long as one has their phone close by. Due to this convenience, people are relying heavily on their smart phones for web searches. According to comScore’s 2014 report, 53% of the total time spent on the Internet comes from mobile […]
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