Category Archives: AdWords and PPC
How to Use PPC to Amplify Your Brand
By Saba SEO, 9:00 am on October 11, 2017
Pay-per-click (PPC) marketing is a direct way to present your products and services to people who may be interested in what you have to offer. However, if you only associate PPC with the final stage of the purchase funnel, you’re missing out on an opportunity to amplify your brand. When used effectively, PPC can offer […]
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What to Consider When Choosing a PPC Agency
By Saba SEO, 9:00 am on October 6, 2017
Managing multiple PPC campaigns can be a challenging task, especially when you’re also trying to run your business. Opting to work with a PPC agency can be a smart decision that also allows you to shift your focus to your business. San Diego SEO marketing professionals suggest a few questions you should ask yourself before […]
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Lessons SEO Experts Can Learn from AdWords Professionals
By Saba SEO, 9:00 am on October 4, 2017
Search engine optimization is an ongoing effort designed to maintain a brand’s visibility and encourage engagement with content accessible across multiple platforms. AdWords focuses on carefully researched keywords and involves targeting a very specific type of searcher. While the two concepts are different, there are valuable lessons SEO consultants can learn from AdWords experts, especially […]
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The Step-By-Step Guide to Testing Voice Search Via PPC
By Saba SEO, 9:00 am on October 2, 2017
Voice search is becoming increasingly popular, which means you’ll have to do some testing to see how appealing your content is to voice searchers. Voice-prompted searches tend to be longer since people speak faster than they type and ask more questions. San Diego AdWords experts discuss a few ways you can use PPC testing to […]
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Maintaining a Balance Between SEO and PPC
By Saba SEO, 9:00 am on September 15, 2017
Effective search engine optimization strategies help businesses increase their online visibility and attract more customers. However, without modern SEO techniques and professional San Diego SEO consultant services, it can take several months to achieve a good search engine ranking. Investing in pay-per-click (PPC) marketing can bring you some immediate results while you wait for your […]
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How to Review Your Ad Copy to Boost PPC Performance
By Saba SEO, 9:00 am on September 11, 2017
The U.S. spends over $80 billion on digital advertising every year, but the vast majority of online ads are ineffective. To avoid wasting money on ads, it’s important to test your ad copy frequently. San Diego AdWords experts share a few tips on how you can test your ad copy to boost your PPC performance. […]
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Is AdWords the Ideal Option for My Business?
By Saba SEO, 9:00 am on August 28, 2017
AdWords marketing allows businesses to display their ads on Google. Businesses select keywords they want to advertise with. When users search Google using the particular keywords, the ad will appear. AdWords is very successful with some businesses, but it doesn’t always work. Before investing in an AdWords campaign, consider whether it’s the right option for […]
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Conversion Rate Optimization Tools Coming to AdWords with New Integrations
By Saba SEO, 9:00 am on July 19, 2017
The target audience’s reaction to online content tends to be unpredictable, which is why it makes sense to test different versions of what’s presented before investing in AdWords campaigns. Now, you can run a landing page test with Google Optimize to receive valuable feedback by retargeting audiences with Google Surveys 360, an enterprise-level survey product […]
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4 of the Most Effective PPC Ad Extensions
By Saba SEO, 9:00 am on June 14, 2017
Ad extensions allow you to include more information in your ad than just the base ad copy. There are many extensions to choose from, but some tend to be more effective than others. When planning your PPC campaign, here are some of the most effective ad extensions you should consider. 1. Structured Snippets Structured snippets […]
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Are Robots Taking Control of the PPC Industry?
By Saba SEO, 9:00 am on June 7, 2017
As automation tools are being developed across several businesses, people often fear that they will be replaced by robots, especially in the pay-per-click (PPC) industry. It’s important to think about whether the fear is valid and whether there are any solutions available. Human beings are still needed in the fields of PPC management and digital […]
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