Category Archives: AdWords and PPC
Using PPC and SEO to Increase Patient Leads for Spine Surgery
By Saba SEO, 9:00 am on May 18, 2016
With roughly 80 percent of the population experiencing back pain at some point, it’s no surprise that spine surgery is a highly competitive field, especially when it comes to attracting new patients. Despite the differences between SEO and PPC, both techniques can be effective for spine surgeons looking to increase patient leads. Here are a […]
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What Are the Benefits of Using Pay-Per-Click?
By Saba SEO, 9:00 am on May 9, 2016
Putting your ads in front of potential customers can provide many invaluable marketing rewards. Welcome to the world of pay-per-click, a form of advertising where you only pay for clicks or views. While there is some risk involved with PPC (like accidently blowing your entire monthly marketing budget in a day), it can also be […]
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How Home Care Agencies Can Increase Client Leads Using SEO and PPC
By Saba SEO, 9:00 am on May 4, 2016
Instead of using traditional marketing strategies such as print and direct mail, many home care agencies are turning to PPC (Pay Per Click) and SEO (Search Engine Optimization) as an effective marketing strategy to increase client leads. A well planned SEO and PPC marketing strategy will include careful selection of keywords, effective content marketing, geo-centric campaigns, and performance tracking. Careful Selection […]
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Using Google Analytics to Your Advantage
By Saba SEO, 9:00 am on April 11, 2016
Google Analytics is one of the best tools businesses can use to measure the success of their inbound marketing efforts (and it’s free, too). The amount of information available can feel overwhelming initially, so use the following tips to get the most out of your organic marketing efforts and PPC campaign. Set Goals Set conversion […]
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Top Drawbacks of Using PPC
By Saba SEO, 9:00 am on March 9, 2016
Pay-per-click (PPC) is an appealing form of advertising since you can set your own budget and target audiences likely to be receptive to your message. Yet there are risks associated with this form of online marketing that could diminish your ROI. 1. PPC Can Get Expensive Quickly You’ll pay for each click even if those […]
View Full Article 5 Mistakes That Can Hurt Your Paid Campaigns
By Saba SEO, 9:00 am on February 22, 2016
Nothing is set in stone in the world of online marketing, especially when it comes to your paid campaigns. While it’s wise to periodically update your paid strategy, it’s just as important to avoid common mistakes that could minimize your ROI. 1. Not Reevaluating Your Target Audience Before you update your paid strategy, make sure […]
View Full Article Should You Use PPC If You’re Site Is Ranking Organically?
By Saba SEO, 9:00 am on November 23, 2015
When it comes down to it, there is one common question every business owners wonders in regards to digital marketing. How do I know decide between pay-per-click (PPC) or organic Search Engine Optimization (SEO)? Since both of these are powerful facets of digital marketing, it can be difficult to distinguish whether implementing PPC is worthwhile […]
View Full Article 5 Common Keyword Mistakes in AdWords Campaigns
By Saba SEO, 9:00 am on October 4, 2015
If you’re using AdWords to promote your products or web content, you probably know there are many strategies you can use to attract people to your website. Even if you have a great approach for using AdWords to your advantage, there is a chance you may be making some major mistakes. Here are the five […]
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Automated Bidding, to Use It or Not to Use It
By Saba SEO, 9:00 am on September 18, 2015
If you’re involved with the search engine marketing industry, you’ll probably need to decide whether or not you want to use automated pay-per-click bidding methods. Automated bidding allows you to use a tool like Google’s Conversion Optimizer to determine the amount of money you should use for advertisement campaigns. Check out the pros and cons […]
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Most Valuable AdWords Tools for PPC Managers
By Saba SEO, 9:00 am on September 14, 2015
If you are a PPC manager, you are probably using AdWords, Google’s pay-per-click advertising service, to analyze statistics and make decisions. AdWords is useful with its most basic features, but many of its tools can greatly assist your PPC management efforts. Here are five of the most valuable AdWords tools for campaign managers. Keyword Basket […]
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