Category Archives: Business Tips
The Negative Impact of Slow Website Speeds
By Saba SEO, 9:00 am on April 15, 2016
Site speed affects the user experience and can directly affect your business. According to internet marketing companies in San Diego, slow websites drive away about fourteen percent of frustrated shoppers who move on to buy from a competing site. More than half of the visitors to your site will not return if they have to […]
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Marketing Blunders That Can Wreck Your Business
By Saba SEO, 9:00 am on April 6, 2016
An effective inbound marketing campaign can create brand awareness and form positive connections with the right consumers. Conversely, unintentional marketing blunders can do serious damage to your brand. While not every misstep is going to deal a lethal blow to your business, San Diego online marketing professionals encourage marketers to be aware of some of […]
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How to Use Video to Promote Your Business
By Saba SEO, 9:00 am on March 28, 2016
San Diego internet marketing professionals recently learned that roughly 80 percent of internet users say they remember video ads better than those with mostly text. Therefore, it only stands to reason that relevant videos can help promote your business online. As the prevalence of such visual content continues, however, it’s worth considering creative ways to […]
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Top Tips for Managing Freelancers
By Saba SEO, 9:00 am on March 25, 2016
Because freelancers are not employees, it can be a juggling act to effectively manage a professional team of freelance content writers. Following is some advice from local San Diego SEO agency Saba, Inc. to accomplish this feat in a way that is beneficial to company and writer alike. Provide Clear Guidelines Few things are more […]
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Should I Use Stock Photos? Weighing the Pros and Cons
By Saba SEO, 9:00 am on March 18, 2016
Images can be an effective part of your online marketing efforts, especially since more online searchers are doing their browsing based on visual content. The actual task of finding quality images, however, can be challenging. While stock images can make this task easier, there are both pros and cons of using such images. Pros Minimal […]
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How to Humanize Your Brand
By Saba SEO, 9:00 am on March 16, 2016
With most online content focused on driving traffic and boosting revenue, there’s something refreshing about a brand that goes beyond the sales pitch. According to leading online marketing companies in San Diego, effectively connecting with audiences on a human level can do wonders for your brand image and, ultimately, your ROI. 1. Define Your Brand’s […]
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How Can Hashtags Increase Your Online Presence?
By Saba SEO, 9:00 am on March 4, 2016
Hashtags can effectively boost your presence online and help organize relevant online content. If you’re one of the many businesses foregoing hashtags all together, take a moment to consider how the pound sign may play a role in increasing visibility among your desired audience. 1. Becoming a Part of Trending Conversations Adding relevant hashtags to […]
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Top Things That Keep Customers Loyal
By Saba SEO, 9:00 am on February 26, 2016
Increasing customer retention rates by as little as five percent can boost profits anywhere from 25 to 95 percent, according to a Harvard study. The challenge with keeping customers loyal, however, is the increased fickleness of consumers today. For this reason, it’s important to be mindful of what keeps customers loyal when putting together a […]
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How to Maximize Trade Show ROI
By Saba SEO, 9:00 am on February 24, 2016
Trade shows can be a great way to connect with an audience likely to be receptive to what you have to offer. While participating in and preparing for trade shows requires an investment on your part, such events can bring in more than enough profit to justify the effort. Taking the right steps ahead of […]
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Creating a Balanced, Effective Marketing Mix
By Saba SEO, 9:00 am on February 15, 2016
It’s not all or nothing when it comes to marketing. Effective marketing is often a mix of both online efforts like social media engagement and PPC and traditional offline strategies. Creating a balanced, effective marketing mix is a task that involves weighing your available options and determining where to allocate your available resources. Determine Your […]
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