Category Archives: Social Media Marketing
3 Tips on Improving Facebook Ad Targeting
By Saba SEO, 9:00 am on November 13, 2017
Facebook ads are a great way to attract customers, but it’s important to be aware of who your audience is, why they view your ads, and how likely they are to become customers. Here are three ways you can improve your Facebook ad targeting, brought to you by San Diego SEO marketing experts. 1. Discover […]
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How to Create Effective Ads on Pinterest
By Saba SEO, 9:00 am on October 27, 2017
With more than 150 million users and counting, Pinterest is a powerful platform that should be utilized by all businesses. As a forefront of visual mediums, Pinterest makes it easy for users to find, save, and further pursue the topics that are relevant to them. With over 75 percent of the Pins on Pinterest being […]
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A Quick Look at Twitter Ads
By Saba SEO, 9:00 am on October 23, 2017
Even with the 140-character limitation, Twitter can still be an effective platform for advertisers. While not as massive as Facebook, Twitter has more than 300 million active users who send roughly 500 million tweets daily. Because of the level of engagement and potential for visibility offered by Twitter, there’s a lot of competition on this […]
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Tips on Creating Effective Facebook Ads
By Saba SEO, 9:00 am on October 18, 2017
With over a billion active users, Facebook is an appealing platform for business owners. The social networking website offers several options for advertisers, especially those who want to tap into a large pool of consumers. Experts at a leading San Diego optimization firm discuss the basics of Facebook ads and how to use them to […]
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Facebook Is Planning to Test Paywall for Instant Articles
By Saba SEO, 9:00 am on August 21, 2017
Facebook recently announced their plan to start testing subscriptions for their Instant Article publishers. When the site first introduced the Instant Articles format, publishers hoped it would bring a boost in revenue. It may not have been as successful as they hoped, but adding the paywall might be a new way for publishers to profit. […]
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The Benefits of Social Media Marketing for Your Business
By Saba SEO, 9:00 am on July 31, 2017
Approximately 90 percent of marketers claim having a solid social media engagement plan can have a widespread impact on a brand’s visibility and other things like traffic and conversions. According to a Pew Research Center survey on how consumers use social media, YouTube reaches nearly half of all U.S. adults, and Facebook influences more than […]
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Facebook Rolls Out New Software Tool for Distributing Articles
By Saba SEO, 9:00 am on July 26, 2017
Facebook’s Instant Articles (IA) is appealing to publishers since it allows articles to be distributed nearly ten times faster than standard mobile web load times. However, some publishers have turned their attention elsewhere because of technical and business constraints. In an attempt to woo publishers back to IA, Facebook has launched a new software tool […]
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Which Social Media Platform Is Crucial to a Successful Website?
By Saba SEO, 9:00 am on April 14, 2017
Facebook, Twitter, and Instagram are all great tools to boost engagement, but do you need a Twitter feed on your site, or will instant access to your Facebook Live videos suffice? Social media experts in San Diego share a few ways you can narrow down your choices to determine which elements will likely work best […]
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Facebook Ads Are Now Available on Videos
By Saba SEO, 9:00 am on March 27, 2017
In the past few years, Facebook users have been viewing and sharing videos more and more frequently. As of February 2017, Facebook will be monetizing these videos by placing ads in the middle, similar to television commercials. Here’s what social media experts in San Diego have to say about the placement of these new ads. […]
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7 Tips on Fixing Your Social Media Campaign (When It Isn’t Working)
By Saba SEO, 9:00 am on March 17, 2017
Social media is highly engaging and often an effective way to extend your online visibility and boost your brand’s image. Of course, all of this good stuff only happens when a campaign is actually working. If you’re not seeing the results you were expecting with a social media campaign, there are some things you can […]
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