Structured data is important for helping search engines understand your website, but it’s easy to make mistakes. Regularly identifying and fixing these issues could boost your search rankings. Here are five steps for correcting structured data errors, brought to you by the San Diego SEO experts at Saba SEO.
1. Use a Testing Tool
One of the best ways to identify structured data errors is to use Google’s Structured Data Testing Tool. You can access it from your Google Search Console and either enter a URL or copy and paste some of the code. You’ll get a detailed list of all the structured data errors as well as general information about your structured data.
2. Complete Missing Fields and Ratings
Missing fields and ratings are the two most common mistakes. Using the Structured Data Testing Tool, click the Data Highlighter, find the Information to Highlight Menu, and fill in the schema. Different page subjects have different schemas, like “Articles” and “Products.” You’ll also see a list of the missing fields. You should fill these in with the key elements of your page, like the author, title, and date published.
3. Fix Pages with Manual Actions
Structured data manual actions can take a serious toll on your search engine rankings. Causes of manual actions include incorrect page markups, hidden marked-up content, or misleading markups. If you find a manual action on any of your pages, fixing it should be your top priority.
4. Use Google’s Structured Data Markup Helper
Google’s Structured Data Markup Header makes it easy to mark up structured data on a website. All you have to do is choose the right schema, enter the URL, and select “start tagging.” Then, you can assign schema tags, add missing tags, and highlight page elements.
5. Test Your Updated Markup
After making all of these changes, you should make sure there are no new errors. Enter your URL into Google’s Structured Data Testing Tool again to see if your updates work. You can update your markup regularly to ensure your structured data and markups are successful.
Whether you need help fixing structured data errors or designing a new site for your business, you can trust Saba SEO. We are a leading web design company in San Diego with over ten years of experience in digital marketing. Our experts have created focused and high-quality digital marketing strategies for businesses all around the globe. Our services include web development, content writing, paid marketing, social media marketing, and search engine optimization. To create a comprehensive internet marketing plan for your business, give us a call at 858-951-1717 today.