Every industry has its share of influential people and trendsetters. With fashion, there’s Calvin Klein and Donna Karan. In the world of technology, there’s Mark Zuckerberg and Tim Cook. If you’re looking to stay updated on online marketing trends, here are some of the most renowned experts worth following in 2017. 1. Michael A. Stelzner […]
View Full Article
Many Google users have recently noticed that the top results from location-based searches aren’t as helpful or accurate as they used to be. When searching for a product or a service in a particular city, the results in the local pack often don’t have any Google reviews. Some businesses don’t even have a website, and […]
View Full Article
Video marketing is one of the most effective ways to connect with your target audience, boost your brand image, and gain an edge over your competitors. With the advent of popular social media platforms such as Facebook, YouTube, and Vimeo, more and more businesses are now creating unique videos with the objective of ‘going viral.’ […]
View Full Article
Social media is not currently part of Google’s search algorithm. Social media platforms are routinely used by nearly 2 billion internet users over the world, and the search engine does consider what happens as a result of your social media engagement. For this reason, it makes sense to promote your content via your various social […]
View Full Article
With the mobile-first index, Google creates and ranks its search listings based on the mobile version of a website. This means that responsive websites could enjoy a better rank, and nonresponsive websites may be at the losing end. The speed of loading is another critical factor that determines rank, and there are several other points […]
View Full Article
Meta titles are the clickable headlines someone sees when your content is displayed on search engine results pages. These headings will ultimately catch someone’s attention and help them decide whether or not to click back to your content. Since you literally only have seconds to generate interest, these titles need to be descriptive and well-crafted. […]
View Full Article
A few years ago, SEO was all about doing whatever it took to get that coveted first-page placement. The goal was sometimes achieved with tactics like keyword stuffing and link buying. While such tactics haven’t completely disappeared, they’re not likely to be effective in present day SEO. The future of SEO is centered around what […]
View Full Article
In the past few years, Facebook users have been viewing and sharing videos more and more frequently. As of February 2017, Facebook will be monetizing these videos by placing ads in the middle, similar to television commercials. Here’s what social media experts in San Diego have to say about the placement of these new ads. […]
View Full Article
When it comes to mobile phones, speed matters. Mobile phone users have several things to tap, scroll, and press, and they may not have a lot of patience for content that’s slow to load. This is where accelerated mobile pages (AMP) come in. AMP is an open-source protocol that allows web pages to load instantaneously […]
View Full Article
If your opponent is coming from the east, attack from the west, unless there are potential customers in the east. This variation of Sun Tzu’s philosophy highlights the importance of keeping tabs on your competition, especially when they’re going after the same consumers. One of the leading San Diego SEO companies shares a few tips […]
View Full Article