Blogs | Saba SEO
What’s the Point of Blogging?
Blogging isn’t just for people who love to write. While it may be tedious for a San Diego business owner to update a blog on a consistent basis, doing so is necessary for a variety reasons. When you consider the different ways in which businesses can market themselves online, including pay-per-click ads (for immediate reach) […]
View Full Article
A Small Business’ Guide for Making Marketing Plans
Understanding your target market is the foundation of any solid marketing plan. It’s important to understand who your target demographic is, what they’re willing to pay for your product or service, and what motivates them to buy. Once you’ve gathered this data and thoroughly assessed your target market, you’re ready to make your marketing plan. […]
View Full Article
Saba Recognized as a Trusted Google Partner
Today, Saba welcomed a new member to our San Diego SEO company, the Google Android! While the Saba office receives a number of packages on a day-to-day basis, we have to say that this one tops the list. Along with the Android (who we’ve yet to name), Google sent along a fun game so that […]
View Full Article
5 Ways PPC and SEO are Better When Used Together
For the most part, businesses choose to use either PPC or SEO campaigns for one main reason: they’re working with a limited budget. However, as a San Diego online marketing company, we know that integrating both PPC and SEO campaigns together will maximize your traffic results and generate more paying customers for your website. Here […]
View Full Article
How to Leverage Social Media for Business
Social media is poised to be a mainstream marketing platform for the foreseeable future. Many small business owners, however, aren’t social media savvy and have very little time to learn how to create and manage a successful social media marketing campaign. A recent study showed that more than 80 percent of small to medium sized […]
View Full Article
Optimizing Your Business for Local Search
There are many factors that determine how well your business ranks in local search. And with more and more users looking to their mobile devices to find local businesses while on the go, making sure that you rank locally will be instrumental to overall success. By optimizing the following factors, the search engine marketing experts […]
View Full Article
Google Emphasizes Importance of Mobile-Friendly Websites
With mobile searches assuming dominance over traditional computer web searches, businesses, marketers, and SEOs have seen a recent push for mobile-friendly websites and apps. Making websites mobile has become so vital to the success of businesses that Google has begun sending warnings to websites that are not mobile-friendly. Although the message from Google is a […]
View Full Article
The Importance of Giving Back to the Community for Businesses
Getting involved and helping the community is not just the right thing to do, it is good for business – whether you’re like us and selling a service like SEO in San Diego, or a brick-and-mortar store offering a product. While it may seem difficult to use precious time and resources on community service projects, […]
View Full Article
5 Key Differences between Marketing and Sales
Due to some overlap in goals, many people assume that marketing and sales is the same thing. However, this is not the case. Today, Saba Inc., a trusted online marketing company in San Diego is going to share some of the key differences that marketing departments have from sales teams. Marketing is macro-targeted One of […]
View Full Article
Tips for Updating Your Website without Killing Your Rankings
Whether you offer a product or service, having a well designed, organized and functional website is instrumental for success in our technology-driven world. Unfortunately, many businesses shy away from making the necessary updates to their websites because they are afraid they will lose their prominent position in current search engine rankings. As a San Diego […]
View Full Article