No matter how fascinating you may find your particular business niche or industry, the typical online searcher may not feel the same way. If you work within a niche that’s generally labeled as “boring” by people who don’t live and breathe all things related to that industry on a regular basis, it can be a […]
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If you do an online search for “digital marketing tips,” you’ll find all kinds of advice. However, the suggestions that tend to carry the most weight come from experienced digital marketers. After all, they’re the ones who have a highly vested interest in optimizing their clients’ return on investment (ROI). They also tend to have […]
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Successfully optimizing your website or online content doesn’t have to be a time-consuming, overwhelming, or tedious chore in 2018 because there are many handy SEO tools available to help with an assortment of tasks, from fine-tuning your keyword selection to determining how many social mentions your site is getting. The SEO experts at Saba SEO, […]
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Social media is key to attracting new customers to both your website and your product. How do you get—and keep—their attention? Take a few tips from the experts at Saba SEO, one of the premier marketing companies in San Diego. Here, we offer 9 crucial steps to drive traffic from social media to your site. […]
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You wouldn’t put a pot on the stove to boil and not give it a second thought, but plenty of business owners put their website on the back burner, at least until they realize it’s no longer performing as expected. This doesn’t mean it’s time to panic if you’re experiencing this problem, but a drop […]
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It should come as no surprise that sites that make an effort to boost security for visitors will likely rank better. A common way to accomplish this goal is with HTTPS (hypertext transfer protocol secure). HTTPS is a set of encrypted protocols designed to hide personal information from other online users as data is transferred. […]
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Just because a website looks great doesn’t mean it’s going to generate an abundance of conversions or become a preferred destination for online searchers. The reality today is that a site not designed to please both search engines and the real people you want to visit it is going to be more of a liability […]
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A website that’s served you well for many years can gradually turn from a dazzling online representation of your business to the main reason people searching for what you have to offer are increasingly choosing your competitors. It isn’t always obvious that a reduction in calls, conversions, positive feedback, or in-person visits is linked to […]
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Google’s methods for evaluating websites have become more intelligent, which is why it’s a lot easier for sites to get flagged for certain SEO tactics that are either a clear no-no at worst or questionable at best. Below, the experts at Saba SEO identify six of the major obsolete SEO tactics that should definitely not […]
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Roughly 80 percent of all consumer internet traffic will soon involve video content, 55 percent of online users watch videos every day, and a Facebook executive predicts that the popular social platform will be all video within five years. These stats suggest just how powerful video is today and why it’s not an aspect of […]
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