Category Archives: Digital Marketing
Understanding and Using Intent Keywords
By Saba SEO, 9:00 am on May 27, 2016
Action terms like “buy” and “purchase” used by searchers when they’re ready to make a purchase are referred to as intent keywords. Effectively using intent keywords, which differ from high-traffic keywords in that their sole purpose is to convince someone to take action, as part of your search engine marketing efforts can boost your odds […]
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The Differences Between B2B and B2C Marketing
By Saba SEO, 9:00 am on May 20, 2016
The purpose of any type of marketing is to deliver an effective message. When it comes to B2B (business-to-business) and B2C (business-to-consumer) marketing, however, there are several important differences in how to achieve that goal. After all, the consumers you’re trying to reach with each form of online marketing have very different needs, reactions, and […]
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5 Ways to Turn Marketing Fails into Marketing Success
By Saba SEO, 9:00 am on April 20, 2016
Every company has its fair share of marketing horror stories. From low-budget start-ups to major, well-known corporations, all businesses will fail in their marketing efforts at some point in time. Fortunately, it’s possible to turn these costly disappointments into unprecedented success. Following are five tips from trusted San Diego SEO company Saba, Inc. that will […]
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Making Your Landing Pages Work for You
By Saba SEO, 9:00 am on April 18, 2016
Business owners, SEOs, and AdWords managers in San Diego all know the majority of sales and marketing efforts share one goal: conversion. This means getting potential customers to take that next step, and it all starts with your landing page. What problem does it solve? Instead of prattling off the features of your product, you […]
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5 Eye-Catching Headline Formulas for Shared Articles
By Saba SEO, 9:00 am on April 13, 2016
If you’re producing great content as part of your online marketing strategy, but your articles are still not being shared, you might have an issue with your headlines. The fact is that your headline is the most important part of your blog post, ad, or content. Perhaps they’re not “punchy” enough, or just aren’t intriguing […]
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Marketing Blunders That Can Wreck Your Business
By Saba SEO, 9:00 am on April 6, 2016
An effective inbound marketing campaign can create brand awareness and form positive connections with the right consumers. Conversely, unintentional marketing blunders can do serious damage to your brand. While not every misstep is going to deal a lethal blow to your business, San Diego online marketing professionals encourage marketers to be aware of some of […]
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How to Use Video to Promote Your Business
By Saba SEO, 9:00 am on March 28, 2016
San Diego internet marketing professionals recently learned that roughly 80 percent of internet users say they remember video ads better than those with mostly text. Therefore, it only stands to reason that relevant videos can help promote your business online. As the prevalence of such visual content continues, however, it’s worth considering creative ways to […]
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4 Tips for Marketing on a Limited Budget
By Saba SEO, 9:00 am on March 23, 2016
Effectively marketing and promoting your business is a task easier said than done when faced with the reality of a limited budget. With some creativity and planning, however, you can still reach your target audience without spending a small fortune in the process. Create Informative Video Content Jump on the video content bandwagon in a […]
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Understanding the Basics of Canonicalization
By Saba SEO, 9:00 am on March 21, 2016
When variations of a URL lead to the same page of a website, it’s referred to as canonicalization. Pages with identical content but different URLs, even if it’s only a slight variation, pose a problem because traffic to those pages gets split up among each URL, ultimately making it difficult to achieve a desirable ranking […]
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How to Create a Powerful Call to Action
By Saba SEO, 9:00 am on March 14, 2016
Effective content is essential to your online marketing efforts. Yet it’s the call to action that entices browsers to do what you want them to do. If you need some help polishing your CTAs, consider the following tips from San Diego internet marketing experts: Use Command Verbs A powerful CTA starts with a strong command […]
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