Category Archives: Digital Marketing
5 BS Online Marketing “Facts” Accepted as True
By Saba SEO, 9:00 am on October 12, 2015
Online marketing can be tricky if you don’t have a good handle on what you’re doing. There are many myths that people take as fact. To their detriment, these people rely exclusively on these truisms. Here are some of the marketing “facts” that just aren’t true today. 1. Your e-mail list is the end-all You […]
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Using Basic Psychology to Write Catchy Content
By Saba SEO, 9:00 am on October 9, 2015
As a trusted SEO company in San Diego, we know first hand what a challenge it can be to write compelling content day after day. Since psychology is concerned with how the human mind works, it only makes sense that basic principles of psychology would be relevant to how people respond to your blog posts, […]
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Simple Ways to Build an Email List
By Saba SEO, 9:00 am on October 5, 2015
You don’t buy an email list, you build one. Most companies have an email opt-in prominently placed on their website. For some companies that works, for others it doesn’t. If that’s not the right strategy for your business, savvy San Diego online marketing experts offer other ways to build an email list. 1. Take Advantage […]
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How to Get the Most Mileage out of Visual Content
By Saba SEO, 9:00 am on October 2, 2015
Images and pictures are worth 1,000 words, especially when it comes to online marketing in San Diego, making visual expressions an ideal way to get noticed online. Get the most out of your visual content by following a few specific guidelines that will help you to garner attention, build a following, and improve your online […]
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Understanding Native Advertising
By Saba SEO, 9:00 am on September 21, 2015
If you’re familiar with online marketing, you’ve probably heard of something called native advertising. Native advertising is a form of online advertising that uses the format and function of a particular platform. Using Platforms for Advertising Native advertising uses media platforms on the internet to promote a product or build brand recognition. Traditionally, online advertisements […]
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Is Facebook Marketing Still Worth Your Time?
By Saba SEO, 9:00 am on September 20, 2015
Facebook has long been the dominant social media platform, becoming a staple of our everyday lives and our preferred method of staying in touch with friends, family members and like-minded individuals. However, does all of this necessarily mean that Facebook is still a viable marketing platform? Answering this aforementioned question ultimately depends upon your business, […]
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Why a Content Marketing Strategy Is So Important
By Saba SEO, 9:00 am on September 16, 2015
Content marketing is not the same as a traditional marketing campaign. In some ways, it’s easy to create content and publish it. But is that content effective? A strategic mindset is fundamentally different from a 9-to-5 mindset. Here are a few reasons it’s crucial to have a content marketing strategy for your business, brought to […]
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Determining Your Social Media Marketing ROI
By Saba SEO, 9:00 am on September 9, 2015
Many people use social media marketing as a tool to help them grow their business, but if you don’t know whether or not your marketing is helping your business, then all the money you are spending is wasted. After all, if you don’t know how much benefit, if any, you are getting out of your […]
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Essential Tips to Avoid Google Penalties
By Saba SEO, 9:00 am on September 6, 2015
The first thing to do is get to know Google Penguin and Panda. They were created to keep bad kids off the playground. But we assume you’re not playing that game. In any case, even good kids need to know Google’s SEO rules. Don’t write articles for SEO only. Spam isn’t the only thing Google […]
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How to Build and Engage Your Pinterest Audience
By Saba SEO, 9:00 am on August 31, 2015
If a picture can paint a thousand words, Pinterest can paint—well, a lot. It is the go-to website for shared images that create interest and build visual and contextual brand identification. The fact is that 28 percent of adults use Pinterest when they are online. Only Facebook and LinkedIn attract more attention. When done right, […]
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