Social media has become the newest trend for getting the word out about events, groups, and networking. No matter how confident you are about your marketing approach on social media, you can always improve on your efforts to build your brand. Here are a few ways how. 1. Determine Your Objective What is your reason […]
View Full ArticleAs businesses develop more dynamic online presences and double down on their social media marketing campaign, it’s worth asking how your website’s SEO is going to be impacted. To answer this question, it is necessary to first establish that, yes, social media is connected to SEO, and most likely in more meaningful ways than you […]
View Full ArticleWith the rise of social media, it’s almost impossible to have a successful marketing campaign without it. However, not knowing your target audience is maybe worse than not have a social media marketing campaign in the first place. Want to better understand where or how to focus your efforts? Check out this handy infographic compiled […]
View Full ArticleIt used to be that Facebook was the holy grail of free online marketing opportunities for small businesses, but Facebook reconfigured its advertising algorithm, decreasing organic reach and page visibility. While getting your business seen will cost you now, there are a few ways to target current customers and reach new ones. Start with Your […]
View Full ArticleEstablishing a social connection with customers is an essential part of effective online marketing these days. With Facebook, this means getting more likes and convincing people to check out your page on a regular basis–and enticing them to share what they find with their friends. Achieving this goal takes a little creativity, some fresh, engaging […]
View Full ArticleAfter receiving requests for years to include a “Dislike” button on posts in addition to the “Like” button, Facebook has developed a new feature call “Reactions” that will allow users to show their feelings for certain posts beyond the basic “Like”. Although it won’t be called a “Dislike” button, users will have more options to […]
View Full ArticleLet your content shine and grab the attention of those looking at your social media profile. Using social media for business, however, requires more than just posting whatever you fancy. Any SEO firm in San Diego county worth its weight will tell you it also requires key strategies to help your social media profiles make […]
View Full ArticleIf you’re familiar with online marketing, you’ve probably heard of something called native advertising. Native advertising is a form of online advertising that uses the format and function of a particular platform. Using Platforms for Advertising Native advertising uses media platforms on the internet to promote a product or build brand recognition. Traditionally, online advertisements […]
View Full ArticleFacebook has long been the dominant social media platform, becoming a staple of our everyday lives and our preferred method of staying in touch with friends, family members and like-minded individuals. However, does all of this necessarily mean that Facebook is still a viable marketing platform? Answering this aforementioned question ultimately depends upon your business, […]
View Full ArticleTwitter Analytics is a free social media tool that reveals information about your tweets as well as your followers, including who is following you and which tweets are successful. Routinely checking Twitter Analytics can help guide you as you continue to build your following and curate your content. Here are a few tips for getting started, […]
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