Blogs | Saba SEO
Making Your Landing Pages Work for You
Business owners, SEOs, and AdWords managers in San Diego all know the majority of sales and marketing efforts share one goal: conversion. This means getting potential customers to take that next step, and it all starts with your landing page. What problem does it solve? Instead of prattling off the features of your product, you […]
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The Negative Impact of Slow Website Speeds
Site speed affects the user experience and can directly affect your business. According to internet marketing companies in San Diego, slow websites drive away about fourteen percent of frustrated shoppers who move on to buy from a competing site. More than half of the visitors to your site will not return if they have to […]
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5 Eye-Catching Headline Formulas for Shared Articles
If you’re producing great content as part of your online marketing strategy, but your articles are still not being shared, you might have an issue with your headlines. The fact is that your headline is the most important part of your blog post, ad, or content. Perhaps they’re not “punchy” enough, or just aren’t intriguing […]
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Using Google Analytics to Your Advantage
Google Analytics is one of the best tools businesses can use to measure the success of their inbound marketing efforts (and it’s free, too). The amount of information available can feel overwhelming initially, so use the following tips to get the most out of your organic marketing efforts and PPC campaign. Set Goals Set conversion […]
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5 Tips to Get the Most of Your Mobile Marketing Efforts
Mobile revenue is expected to reach 60 percent of the digital advertising market by the end of the decade. Here are five tips to making the most out of mobile marketing. 1. Encourage Click-to-Call Actions More than half of smartphone searches for local businesses culminate with a phone call. On mobile websites, the call-to-action should […]
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Marketing Blunders That Can Wreck Your Business
An effective inbound marketing campaign can create brand awareness and form positive connections with the right consumers. Conversely, unintentional marketing blunders can do serious damage to your brand. While not every misstep is going to deal a lethal blow to your business, San Diego online marketing professionals encourage marketers to be aware of some of […]
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Essential Reporting Tools for SEOs
SEO reporting tools help with the management of the keywords and phrases used throughout all of your online content. As any experienced internet marketing pro will tell you, there is no SEO reporting tool that will automatically take you to the top in rankings. However, there are features of many tools that can boost the […]
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Why the Marketing World Would End If SEO Disappeared
Today, SEO is considered essential to the success of any business that interacts with customers online. At Saba, Inc. in San Diego, we took a moment to imagine a world where SEO has disappeared. Small Businesses Would Be Crushed by the ‘Big Guys’ SEO creates a level playing field where small businesses have just as […]
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How to Use Video to Promote Your Business
San Diego internet marketing professionals recently learned that roughly 80 percent of internet users say they remember video ads better than those with mostly text. Therefore, it only stands to reason that relevant videos can help promote your business online. As the prevalence of such visual content continues, however, it’s worth considering creative ways to […]
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Top Tips for Managing Freelancers
Because freelancers are not employees, it can be a juggling act to effectively manage a professional team of freelance content writers. Following is some advice from local San Diego SEO agency Saba, Inc. to accomplish this feat in a way that is beneficial to company and writer alike. Provide Clear Guidelines Few things are more […]
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