Blogs | Saba SEO
2015 Title Tag Guidelines
Title tags are an important component of ranking websites in SERPs, and Google and other search engines are constantly changing the title tag requirements. To help you create your new title tags, Saba, Inc., a trusted San Diego search engine optimization company, shares some tips for converting your tags into the most useful snippets for […]
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Top 3 Platforms for Building a Website
When looking to build your own website, there are several factors to consider such as ease of use, support available from the developer, and most importantly, customizable features. While there are many build-your-own website platforms, below are some of our favorite. WordPress More than 20% of all internet websites are built using the platform WordPress […]
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Understanding the Fundamental Costs for SMBs
When it comes to setting a business budget, owners have two things to manage: income and costs. Income is the amount of money flowing into the business whereas costs include the money flowing out of the business. As a small business ourselves, Saba, Inc. wanted to share a few general SMBs costs that need to […]
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Why Are Reviews Important for Businesses?
When business owners are ready to begin an advertising and marketing campaign, there are many tools that can be used to get the desired results. In addition to internet marketing techniques such as running a PPC campaigns or optimizing a website using SEO, business owners should also focus on the power of customer reviews and […]
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What’s the Difference Between SEM and SEO?
With so many internet marketing acronyms floating around, it can be hard to know what they all mean. Most people researching digital marketing have heard of SEO and SEM, but what’s the difference? Both involve digital marketing with search engines, keyword research, and ongoing campaign optimization. However, each term has slightly different meanings, advantages, and […]
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5 Reasons Your Business Needs a Mobile App
These days, almost everyone uses a smart phone, and businesses that have a custom mobile app developed can use this to their advantage in both attracting and retaining customers. See why more and more businesses are interested in creating a mobile app for their product or service. Increased Customer Engagement Businesses should think of their […]
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N.A.P. Tips to Maximize Local Optimization
While many people may not realize it, having a company’s NAP properly displayed on their website can make a huge difference when trying to optimize for local SEO. NAP refers to a company’s name, address, and phone number, and this information is highly important when people are trying to find a company both physically and […]
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The Most Common & Easily Avoidable PPC Mistakes
Making sure your pay-per-click (PPC) campaign is a resounding success is ultimately about following basic principles. Our experienced San Diego AdWords managers know that far too many companies make easily avoidable mistakes in respect to their PPC campaigns and wanted to offer a few simple strategies that can ensure you don’t fall into the same […]
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What is A/B Split Testing in Digital Marketing?
There are numerous strategies that businesses and individuals can use to gain insight on their web traffic, content, and even marketing strategies. A/B split testing represents one of the most useful strategies to use in digital or internet marketing. Let’s quickly delve into what A/B split testing is, why it’s useful, and what it can […]
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A Lesson in Infographics
Infographics are a simple marketing tool that, when used properly, can create a powerful connection between a business and its consumers. It transforms so-called boring data and complex ideas into creative and visually enticing graphics that are easy to read and understand. If you want to be a step ahead of your competitors, mastery in […]
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