Blogs | Saba SEO
How to Create Engaging LinkedIn Content
Gone are the days when LinkedIn was used solely as an online resume. Today, professionals who want to stay relevant and businesses who want to increase website traffic can—and should—use LinkedIn as a soundboard. From job search advice to industry-specific content, LinkedIn users can now publish posts that allow them to demonstrate their skills and […]
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SEO Practices That Don’t Bring Visitors
SEO should bring visitors to your website, but some common strategies don’t bring visitors at all. Instead of spending time on these tactics, spend time on practices that actually work. Here are a handful of search engine optimization practices to avoid. Keyword Spamming Repeating keywords too many times on a web page can keep your […]
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Strategies and Best Practices for Effective Link Building
Link building is one of the pillars of the search engine optimization (SEO) industry. Along with keywords and website structure, link building is a major ranking factor in the search engine results page (SERP). When done properly, San Diego internet marketing experts believe link building can give a website a tremendous SEO boost. Strategies There […]
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Top Tips for Creating a Killer Content Calendar
Creating a detailed content calendar is key to achieving your strategic goals and producing consistent quality material for your audience. By achieving your content goals, you can improve your search engine marketing efforts, increase your engagement, and better market your business. Here are six simple tools to create an effective content calendar. 1. Brainstorm Gather […]
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Tricks to Creating Evergreen Content
If you’ve been working to increase the search engine rank of your website, you may have heard of evergreen content. This term refers to the kind of web content that is timeless and will not lose its relevancy in the near future and can be very supportive of your search engine optimization efforts. By writing […]
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Get Started With AdWords Bidding
You’ve set up your PPC campaign and are ready to start bidding. Now what? Here’s some basic info to get you started. Assumption: The goals you’ve set for the ad are clearly defined. Most goals fall into one of these broad categories: – Clicks – Impressions – Conversions The Least You Need to Know About AdWord […]
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Instagram Marketing Just Got Real
Instagram, the photo-sharing giant acquired by Facebook in 2012, recently opened its advertising platform to all brands. This development represents a staggering opportunity for brands positioned to take advantage and increase social media marketing efforts. It should come as no surprise that Instagram would attempt to capitalize on its captive audience. In fact, Facebook predicts […]
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When is the Best Time to Post Content?
For most online marketers, it’s a given that certain types of websites will receive varying amounts of traffic depending on the target audience and the time of day. However, not everyone knows just what time is best for their marketing goals. For your content to have the most impact and draw visitors to your site, […]
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The Power of Negative Keywords in Your AdWords Campaign
If you’re new to AdWords campaign management, you might not be too familiar with negative keywords yet. As you become more comfortable with your campaigns and your ads begin to gain impressions, San Diego AdWords managers recommend taking your marketing efforts up a notch with negative keywords. Why Do I Need Negative Keywords and What […]
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How Customer Reviews Bolster SEO Efforts
If you own a business, a large portion of your internet marketing efforts are probably centered around local SEO. While listings, schema, and other matters are all very important for local SEO, customer reviews can be beneficial for improving your search engine rank and drawing in offline sales. Better Rankings for Company or Product Name […]
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