Blogs | Saba SEO
How Our Lives Are Being Changed by Mobile Apps
Google’s App Store officially launched in 2008. More than a decade later, 21 percent of millennials report opening mobile apps 50-plus times each day. Additionally, more than half of all mobile device users spend their time in apps. These are just some of the stats that show how much mobile app development has changed the […]
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Why Everyone Is Using React Native for Mobile App Development
When creating a mobile app, most businesses want to streamline the process as much as possible while also reducing the risk of overlooking errors that could interfere with the user experience. One way to do this is to take advantage of React Native, Facebook’s open-source framework for mobile app development. The experts at Saba SEO, […]
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What You Need to Know About Google’s BERT Algorithm
Google has updated its search engine with a new algorithm called BERT (Bidirectional Encoder Representations from Transformers), which is their biggest algorithm change in the past five years. BERT has to do with natural language searches, and this new algorithm affects 10 percent of all searches. What do you need to know about this algorithm […]
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Why Google Understands Searches Better Now
Search engines are constantly striving to improve their understanding of what people are searching for online so they can direct them to relevant results. This is good news for marketers and business owners looking to boost the visibility of their online content. If this is one of your goals, keep reading to learn what the […]
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What to Consider when Creating Business Apps for Desktops
It may be a mobile world in terms of the way many people choose to stay connected these days, but there are still plenty of desktop PC users out there, which is why it’s important to be just as prepared when creating a desktop application for your business as you would be if you were […]
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What You Need to Know About Google’s BERT Update
The recent Google BERT update started out as a tweak. Instead, it’s a major deal. BERT, which stands for Bidirectional Encoder Representations from Transformers, has affected one in ten online searches. This sounds like a major change, but it’s really about small adjustments. BERT has to do with natural language searches. The experienced SEO professionals […]
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2019’s Best Tips for Building an Effective Mobile App
More than 60 percent of adults in the United States now own smartphones. This number is up more than 30 percent from 2011, meaning there’s a larger audience for mobile apps in 2019. In fact, device users spend most of their time using apps, so you absolutely want to make sure you’re increasing your odds […]
View Full ArticleLearning About Keyword Mapping? Visualize Your Keyword Research
Keywords are certainly nothing new. They’ve been a part of SEO in one form or another since the ’90s. What’s different today is the strategies that go into selecting and researching these target terms. One of these strategies is keyword mapping. Here’s what you need to know about keyword mapping, brought to you by the […]
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Which 2020 Marketing Trends Will Affect Analytics?
No matter what year it is, you’ll always want to pay attention to basic metrics that include such things as click-through rates, page views, and conversion rates. But there are some other stats you’ll also want to keep an eye on that are largely based on marketing trends, which is why we’re putting the spotlight […]
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2019’s Top Retargeting Platforms
Just 2 percent of website visitors make a purchase during the first visit. On the other hand, retargeting brings back more than 90 percent of website visitors. Retargeting is a process that works by tracking who’s checking out your ad content and what actions they’re taking—or not taking—and displaying your ads to entice them to […]
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